Another stupid SEO strategy: the filipino link builder who can’t write
Please note: You are welcome to read this post, but please be aware that I have accepted responsibility for the fact that it is inappropriately abusive and not written in the spirit of encouragement and edification which I would have hoped marked all my writing on this blog. I have unreservedly apologised to the targets of my criticism, and were it not for the fact that deleting blog posts doesn’t work, would wish to be able to do that with this post.
Link building. In this age of social media it still remains a key anchor of a strong SEO strategy for your blog. The rationale is really simple: search engines rank the pages of your site or blog based on a number of factors, one of the more critical ones being the number of external webpages that link to yours.
links and more links
So… we’re after links. Good ones and lost of them. And not all links are equal. But more on analyzing links in another post.
What caught my eye today was a comment I received yesterday on this post:
I am very amaze of what you post Alister. You explain everything clearly and full of informations of what people, especially marketers really need to know.
Thank you so much..
Now, people can claim to be anyone in a blog comment, so I’ll just say that this commenter purports to be “Idea Guy” with the web address of www.myideaguy.com/blog/.
I went over to that blog to check it out (something I will usually do if you leave me a comment), and something was immediately obvious to me: this is a caucasian male who clearly has a good command of the English language, and (from the Contact page) lives in Ontario, Canada. So it seemed immediately strange to me that his comment on my blog post was written in broken, second-rate English.
What you can’t see from the front-end of my blog is what my admin page tells me: that the IP address of this commenter is 58.69.208.247. I do an RDNS lookup, a traceroute, a geo-ip lookup and all that jazz and come up with the confident fact that the commenter is in the Philippines! What the?!
So I asks myself the scary question, I does…
What would motivate this filipino dude to come to my site and post a comment on behalf of a guy in Canada?
Well you know, I just couldn’t come up with an answer that made any real sense, that didn’t to a degree incriminate Mr Stu McLaren (the Ontario Idea Guy). I also couldn’t get the search engines or (Technorati) to show me if my site was “hit” as part of a broader linking campaign that some guy in the Philippines was doing on Stu’s behalf. But I’m still really sus.
Now, I’m not saying it’s wrong per se to get someone to “ghost-write” harmless blog post comments all over the place. Lame, but perhaps not wrong. Heck, outsourced link-building campaigns are the backbone of SEO, and in that world this kind of proxy commenting would be seen as a lighter-shade of grey(hat), at most.
Complete Filipino writers response here
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