Last month our Marketing Manager announce the opening of the annual Marketing Olympics witht the theme:Revitalizing the business to unlock new markets.
TEAMS:
1. Sbarro
2. Krispy Kreme
THE PROBLEM:
Propose a strategy of reinventing the brand and the business. Support the proposal with a creative marketing and advertising campaign. Tri-media advertising is viable and proven but may not be the only option. Explore options in online advertising, viral marketing, alternative promotion, etc.
As before, proposals must include briefs on targeted audience and the communications strategy.
Please be reminded that the theme for this year is Reinvention so the quality of the proposal will be judged based on how well the theme is expressed, whether it be in creating a new way of doing business, building a totally new brand image, tapping a new market through creativity, etc.
Minimum requirements for presentation are printed mock ups for major communication materials and a PowerPoint presentation. We will be opening the marketing Olympics to xxxx staff who are interested to watch so give it your best!
1 comments:
Congrats to SBARRO team for winning in small point
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